PERAN KOMITE SEKOLAH DALAM PEMASARAN LEMBAGA PENDIDIKAN
DOI:
https://doi.org/10.47887/amd.v3i1.70Keywords:
school committee, marketing strategyAbstract
The development of educational institutions is progressing rapidly. Not only in managing education such as managing learning methods, learning materials and student development activities, marketing activities of educational institutions to the wider community are also very important to pay attention to. One of the parties that plays a role in the marketing activities of educational institutions is the school committee. This study aims to determine the role of school committees in the marketing of educational institutions. The type of approach used is a descriptive qualitative approach with research subjects namely the principal, vice principal and school committee. The object of this research is the role of school committees in marketing educational institutions with research data obtained through observation and interviews. From the research carried out, it was found that the role of the school committee in the marketing of educational institutions is as a provider of considerations in planning the marketing of educational institutions, assisting in funding marketing activities, supervising the continuity of marketing activities, and connecting communication to the authorities, namely the government.
References
Bahtiar, Y. (2011). Modul Pemasaran Pendidikan. Bandung: Universitas Pendidikan Indonesia.
Minanti, Sri, (2011). Manajemen Sekolah Mengelola Lembaga Pendidikan secara Mandiri. Yogyakarta: Ar Ruzz Media.
Muhaimin. (2012). Manajemen Pendidikan, Aplikasinya dalam Penyusunan Rencana Pengembangan Sekolah/Madrasah, cetakan ke 4. Jakarta: Kencana Preneda Media Group..
Gultom, S, Suatu Analisis Peran Komite Sekolah dalam Meningkatkan Mutu Pendidikan di SMA Negeri Kota Pinang Kabupaten Labuhan Batu, Hasil Penelitian.
Misbah, M. (2009). Peran dan Fungsi Komite Sekolah Dalam Meningkatkan Mutu Pendidikan (Jurnal Pemikiran Alternatif, Kependidikan Insanial/Vol.14/No. 1/Jan-Apr 2009/68-9), 3.
Paduan Umum Dewan Pendidikan dan Komite Sekolah, Lampiran II Kepuusan Menteri Pendidikan Nasional Nmor 044/U/2002 Tanggal 2 April 2002, 121
Boyd, W dan Larreche. (2000). Manajemen Pemasaran: Suatu Pendekatan Strategis dengan Orientasi Global, Edisi Kedua. Jakarta: Erlangga.
Wijaya, D. (2008). Pemasaran Jasa Pendidikan Sebagai Upaya Untuk Meningkatkan Daya SaingSekolah, (Jurnal Pendidikan Penabut no 11/Tahun ke 7/2008).42
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2022 Nana Mulya, Nurmadiah Nurmadiah

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors retain copyright and grant the journal right of first publication and this work is licensed under a Creative Commons Attribution-ShareAlike 4.0 that allows others to share the work with an acknowledgement of the works authorship and initial publication in this journal.
All articles in this journal may be disseminated by listing valid sources and the title of the article should not be omitted. The content of the article is liable to the author.
Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
In the dissemination of articles by the author must declare the Al-Madaris Jurnal Pendidikan dan Studi Keislaman as the first party to publish the article.